Bravo's 'Top Chef' being Transformed Into Print Magazine by Food & Wine

Can Food & Wine go where Food Network Magazine and every Day with Rachael Ray have gone? Inside the latest effort to parlay a TV brand into print, Food & Wine can create a 24-page section within the The month of the month of january problem referred to as Top Chef Magazine.our editor recommends'Top Chef All-Stars' Ratings Dip 'Terriers' Up'Top Chef All-Stars' Ratings Improve PHOTOS: The Hollywood Reporter Cover Tales Unlike these magazines, the most effective Chef section will need the kind of an advertorial in regards to the Bravo reality show, those meals & Wines are a longtime sponsor. Submissions are being created with Bravo's approval and may concentrate on various areas of the show's participants, while Food & Wine will sell ads inside the section. Be it effective, Food & Wine will consider running the section quarterly or which makes it its own problem. PHOTOS: Rachael Ray together with other stars during the day Emmy Honours 2011 Red-colored-colored Carpet "If you have been aspects of someone marketing a lot of it,In . Food & Wine author Christina Grdovic notifies AdWeek. "We would like that it's a thirteenth problem or some type of a standalone, but we should discover whether it appears sensible.Inch Entrepreneurs are actually good at transforming celebrity chefs into magazine content lately: Rachael Ray and Food Network Magazine are actually a few the fastest-growing game game titles lately. And Food & Wine has reason being positive in regards to the Top Chef section Top Chef might be the finest-rated food show on cable, calculating 2.31 million total audiences and 992,000 grownups 18-49 in Season 8, per Nielsen live-plus-same-day ratings. Food & Wine's sponsorship in the show features brand awareness and PR for your magazine. Grdovic mentioned she's been kicking across the idea since just before the current recession as consumer fascination with food and cooking is ongoing to develop. "There is lots to go over,Inch she mentioned. "What's happening in the world is what's inspired us." Related Subjects Padma Lakshmi